Our Thesis
The guiding principles that inform our liquid capital deployment strategy across markets.
The Moist Manifesto™
Our non-negotiable principles for liquid capital deployment.
Moisture First
We believe in capital allocation that prioritizes optimal hydration levels across all aspects of business operations. Companies that stay appropriately moist consistently outperform their dryer counterparts.
The Wet Edge
In every market cycle, there exists an ideal state of wetness. Our proprietary HydroMetrics™ allow us to identify precisely when, where, and how much moisture to apply to maximize returns.
Founder Saturation
We invest exclusively in leadership teams who demonstrate an innate understanding of the moisture continuum. If your founding team cannot articulate their company's fluid dynamics strategy, we cannot help you.
Liquid Scale
True dampness scales frictionlessly. We seek founders building systems where moistness compounds organically without artificial irrigation. We call this "sustainable sog."
Ethical Sogginess
Environmental, Social, and Governmental moisture arbitrage must occur within ethical boundaries. We refuse to back "moisture deserts" that extract wetness from underserved markets.
Sustainable Dampness
We champion long-term wetness over short-term condensation. Our portfolio companies maintain optimal moisture equilibrium through market droughts and downpours alike, ensuring perpetual hydration for generations to come.
"When markets dry up, we get wetter."– Yeshaya Shapiro, Founder